Schechter, Sam

Photograph
Sam Schechter
Person Preferred Name
Sam Schechter
Position
Faculty Member
Field of Activity
public relations
social media
public speaking
professional communications
Website
Sam Schechter
Email/Contact
schechters@douglascollege.ca
Department
Communications
Language, Literature and Performing Arts
Status
current
Affiliation Date
2019
Education and Credentials

MA Professional Communication (Royal Roads)
Diploma Business Administration (Capilano)

Sam Schechter coordinates the Post-Degree Diploma in Professional Communication and has previously held roles as President of the Douglas College Faculty Association, Chair of the Communications Department, and a member of the College Education Council.

Following a decade of working primarily in government and politics, Sam Schechter has been teaching in post-secondary education since 2009, including at Vancouver Community College, Royal Roads University, and the University of the Fraser Valley. He has taught a wide variety of courses, including public relations, social media, interdisciplinary studies, public speaking, and professional communications.

Related Works

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Social media & reputation management
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Description / Synopsis
Social Media & Reputation Management was written for CMNS 3502: Social Media & Reputation Management at Douglas College, but could also be a valuable textbook for many other post-secondary course. It is licensed under a Creative Commons AttributionNonCommercial-ShareAlike 4.0 International License. Acknowledgements to contributing authors are included on a chapter-by-chapter basis, but should especially be given to Cheryl Lawson at Oklahoma State University, Rochelle Grayson at Langara College, Julia Grav at Camosun College, and Diana Daly at the University of Arizona.
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Public relations: From strategy to action
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Public Relations: From Strategy to Action guides students through the process and practice of engaging in the world of public relations. The book teaches audience analysis, campaign planning, strategy, tactics, message development, and media relations for the PR practitioners of today and the future.
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The new sophistication of opinion leadership: Advancing models of influence in British Columbia’s energy sector
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British Columbia is home to rich energy resources including hydroelectricity, fossil fuels, uranium, and renewable power and a population that is highly conscious of environmental sustainability issues. Sustainability is a prominent issue in public debates and the collective consciousness of voters, consumers, academics, business, and the media, with broad participation in that debate. Using interviews with industry opinion leaders, existing research, and evaluating and adapting models of influence from media effects theory, this research examines how organizational opinion leaders in British Columbia’s energy sector attempt to assert influence on their audience. The research finds that technological advances necessitate updating existing models of the flows of influence and that opinion leaders have greater influence in the flow of communication than their audience or the media. Such advances have developed in relationship to a more sophisticated public and communications professionals who are increasingly effective at asserting influence on behalf of opinion leaders.
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Public relations case studies: Strategies & actions
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This updated version (October, 2023) Public Relations Case Studies: Strategies & Actions has new case studies included and provides students with real-world Public Relations case studies. The case studies explore PR dilemmas and campaigns in a variety of sectors and circumstances. The book offers learning opportunities about audience analysis, campaign planning, strategy, tactics, message development, media relations, and crisis communications for the PR practitioners of today and the future.
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Public speaking for today's audiences
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Public Speaking for Today's Audiences explains the process and craft of creating and delivering impactful speeches, both for in-person and digital audiences. This book was written for CMNS 1125: Public Speaking at Douglas College, but could also be a valuable textbook for many other undergraduate professional writing courses (and CMNS 1125 transfers as equivalent to many other post-secondary institutions, especially in British Columbia). It is ideal for students and professionals looking to build skill and confidence in their current and future professions.
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Professional writing today: A functional approach
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This textbook provides guidance for writing in professional workplaces. This book is ideal for students at the beginning of their careers and entry-level employees looking to move to the next level. This version is up to date as of January 4, 2025 and includes a new Chapter 15 and a chapter on AI.
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