Electrified vehicles have become a solution to greenhouse gas emissions. However, the diffusion of this sustainable transportation is slow, and consumer innovativeness is suggested to have a weak predictive power on electrified vehicle adoption. The aim of this study was to understand how consumer innovativeness and involvement may affect customers' electrified vehicle purchase behavior. The results indicate that consumer innovativeness has less ability to predict electrified vehicle adoption. This finding offers insights for the formulation of marketing strategies on facilitating electrified vehicle adoption, which should focus on highly involved consumers with a high level of consumer innovativeness. This study highlights the importance of the role of personality traits and supports the proposition that of distinction between consumer innovativeness and involvement. This study focuses on the role of personality traits on consumers' actual electrified vehicle adoption behavior rather than purchase intention.
We generalize the classic Williams (1998, Review of Financial Studies, 11, 239–280) brokerage model by introducing diffused effort and asset heterogeneity. The term "diffused effort" refers to the fact that an agent can cross‐utilize effort spending on one listing to another. One counterintuitive finding in Williams' paper is the absence of the agency problem. As a special case in our model, we recover the agency problem. We demonstrate the positive externality due to the diffused effort and show it depends on the agent's inventory size. Hence, there is a trade‐off between agents' effort committed to existing listings and expanding network size by soliciting new listings.
