OtherPress2004April7(AfterVol30No11).pdf-5

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Image
File




Aipril 7, 2004

News e¢ the other press ©



Rude Canadians?







Kelly Parry
News Editor

Calling Canadians rude is like
calling Americans shy. It’s an
affront to all things Canadian.
Macleans, Canada’s national
weekly newspaper, is shatter-
ing the myth of the polite,
quiet, and accommodating
Canadian.

Maclean’s national affairs
correspondent Charlie Gillis
categorizes eight types of
boorish Canadian behaviour;
Thumb People, E-tards, Cell-
heads, Potheads, Number-
oners, Tattoo Victims, Real-
time film critics, and VIP
Parkers.

Gillis suggests that technol-
ogy has allowed Canadians to
become ruder, with palm
pilots, list serves, and cell
phones making users dismiss

their family and friends to
take calls, answer meaningless
mail messages, and annoy
people with tinny sounding
cell phone songs.

However, some boorish
traits cannot be attributed to
just Canadians. People who
criticize movies in the theater
while others are trying to
watch are an_ international
epidemic. Tattoo Victims, can
simply be a cultural phenom-
ena that doesn’t necessarily
make tattoos a rude action,
just a matter of taste. Should
marijuana be decriminalized
in the next year, then
Potheads will be as common-
place as Airheads.

Is “flipping the bird” always
rude? No, not when you are
dealing with a VIP parker
who parks diagonally across
three spaces just to protect his

Top Ten Places Not
to Hide Easter Eggs

Laura Secord Press Release

Having been a part of
Canadian Easter traditions for
more the 90 years, Laura
Secord knows a thing or two
about chocolate eggs and the
traditional Easter egg hunt. In
an effort to assist the Easter
Bunny in making this year’s
festivities go as smoothly as
possible, Laura Secord went
to Canada’s true egg hunting
experts for advice on where
not to hide Easter eggs.

To gather the necessary
information, the chocolatier

conducted interviews with “Or

Canadian Easter “Eggsperts,”
aged four to nine years old,
asking them where are the
best and worst places to hide
Easter eggs.

“To ensure we were getting

Laura Secord’s Top Ten
Places Not To Hide Easter

Eggs

“Behind delicate stuff like
Mom's vases or on the rim of
light bulbs.”

Mark 9, Chester, Nova Scotia

“My Poppy's smelly fishing
boat.”

an honest response on thisegg “N

hiding issue, we felt. it was

ee
necessary to consult our core _

consumers,” said
Thompson, Vice President of

Marketing for Laura Secord. —

“It is our hope that this infor-
mation will help to better pre-

pare the Easter Bunny for this

year’s Easter egg hunt.”



Ellen a )

iy

or her precious high-priced
cars.

What some people see as
rude, others see as a right to
self-expression. If you are ever
charged with behaving like a
rude Canadian, know that
you have just joined the ranks
of Pierre Trudeau and Ralph
Klein. Tell people that you are
not rude, just a technological-
ly open, cultural critic, and
body artist with a really nice
car.

If you have been a victim of
unsubstantiated, random rude-
ness, let the world, or at least
Canada know. Maclean’, is
looking for stories that spot-
light the rude things
Canadians do to one another.
Send your stories to
website@macleans.ca.

Madison 7,
Saskatoon, Saskatchewan

“Just make sure my dog can’t
get them first.”

Morgan 8,
Montreal, Quebec

“I would keep them out of the
dryer vent—the lint is very
messy.”

Mia 4,

Campbellville, Ontario

“Please don’t put them out on
a table because that isn’t really

floor _ challenging ar all,”
Vancouver, British Columbia

“Don't hide them in tight

places that we can’t get into—
behind the computer or

fridge.”

Fallon 7,

ES Oe
_all the things under there.” __

- Winnipeg, Manitoba -










Building a Community Of
Life Savers.

Olympic First aid
Services

First Aid / CPR
Courses

emergency First Aid Course
eStandard First Aid course

e Residential Care

e Automatic External Defibrillator Course

eCPR Recertification's

www.olympictrstaid.com



First Aid Services



Olympic First Aid Services
Office (604) 420 - 1748
www.olympicfirstaid.ca











Introducing...2

Kelly Parry
News Editor



Until this year, young urban couples had no
one to turn to when seeking answers to life's
biggest questions. Where would advertisers
including Mazda, Toyota, Diesel, Royal
Doulton, Wedgwood, Ralph Lauren, and
Tommy Hilfiger, find this young market.
Thanks to Diane Hall and Neil Morton,
readers and advertisers now have a new
home.

This new Canadian focused magazine,
simply called 2, is the only lifestyle publica-
tion catering to the needs and interests of 25-
to 34-year-old men and women entering life
partnerships and forming new households.

“2 is smart, sexy, voyeuristic, irreverent,
and gender neutral—clearly reflecting the
sensibility of today’s generation of young
couples,” says publisher Diane Hall.

Neil Morton, former editor-in-chief of the

http://www.otherpress.ca

acclaimed Shift magazine, is editor-in-chief
of 2. Thirty-three years old and married with
two young daughters, Morton is well aware
of the attitudes and interests of today’s
media-savvy young couples. “We've brought
together Canada’s finest writers, photogra-
phers, and illustrators to cover sex, travel,
careers, sports, personal finance, parenting,
pop culture, food, and wine—all areas perti-
nent to the lives of young couples,” he says.
Articles in the premiere issue include 15
excellent couple adventures, Jamie Oliver's
food secrets for couples, nine best CDs to get
it on, tips for first-time homebuyers, and
advice columns by such experts as a head-
hunter, plastic surgeon and decor specialist.
2 magazine is distributed on newsstands,
by subscription, at consumer lifestyle shows,
and to couples registered with the Hudson's
Bay Company gift registry. Published quar-

terly, 2’s next issues will come out in June,

September, and November.

e Page 5




Edited Text




Aipril 7, 2004

News e¢ the other press ©



Rude Canadians?







Kelly Parry
News Editor

Calling Canadians rude is like
calling Americans shy. It’s an
affront to all things Canadian.
Macleans, Canada’s national
weekly newspaper, is shatter-
ing the myth of the polite,
quiet, and accommodating
Canadian.

Maclean’s national affairs
correspondent Charlie Gillis
categorizes eight types of
boorish Canadian behaviour;
Thumb People, E-tards, Cell-
heads, Potheads, Number-
oners, Tattoo Victims, Real-
time film critics, and VIP
Parkers.

Gillis suggests that technol-
ogy has allowed Canadians to
become ruder, with palm
pilots, list serves, and cell
phones making users dismiss

their family and friends to
take calls, answer meaningless
mail messages, and annoy
people with tinny sounding
cell phone songs.

However, some boorish
traits cannot be attributed to
just Canadians. People who
criticize movies in the theater
while others are trying to
watch are an_ international
epidemic. Tattoo Victims, can
simply be a cultural phenom-
ena that doesn’t necessarily
make tattoos a rude action,
just a matter of taste. Should
marijuana be decriminalized
in the next year, then
Potheads will be as common-
place as Airheads.

Is “flipping the bird” always
rude? No, not when you are
dealing with a VIP parker
who parks diagonally across
three spaces just to protect his

Top Ten Places Not
to Hide Easter Eggs

Laura Secord Press Release

Having been a part of
Canadian Easter traditions for
more the 90 years, Laura
Secord knows a thing or two
about chocolate eggs and the
traditional Easter egg hunt. In
an effort to assist the Easter
Bunny in making this year’s
festivities go as smoothly as
possible, Laura Secord went
to Canada’s true egg hunting
experts for advice on where
not to hide Easter eggs.

To gather the necessary
information, the chocolatier

conducted interviews with “Or

Canadian Easter “Eggsperts,”
aged four to nine years old,
asking them where are the
best and worst places to hide
Easter eggs.

“To ensure we were getting

Laura Secord’s Top Ten
Places Not To Hide Easter

Eggs

“Behind delicate stuff like
Mom's vases or on the rim of
light bulbs.”

Mark 9, Chester, Nova Scotia

“My Poppy's smelly fishing
boat.”

an honest response on thisegg “N

hiding issue, we felt. it was

ee
necessary to consult our core _

consumers,” said
Thompson, Vice President of

Marketing for Laura Secord. —

“It is our hope that this infor-
mation will help to better pre-

pare the Easter Bunny for this

year’s Easter egg hunt.”



Ellen a )

iy

or her precious high-priced
cars.

What some people see as
rude, others see as a right to
self-expression. If you are ever
charged with behaving like a
rude Canadian, know that
you have just joined the ranks
of Pierre Trudeau and Ralph
Klein. Tell people that you are
not rude, just a technological-
ly open, cultural critic, and
body artist with a really nice
car.

If you have been a victim of
unsubstantiated, random rude-
ness, let the world, or at least
Canada know. Maclean’, is
looking for stories that spot-
light the rude things
Canadians do to one another.
Send your stories to
website@macleans.ca.

Madison 7,
Saskatoon, Saskatchewan

“Just make sure my dog can’t
get them first.”

Morgan 8,
Montreal, Quebec

“I would keep them out of the
dryer vent—the lint is very
messy.”

Mia 4,

Campbellville, Ontario

“Please don’t put them out on
a table because that isn’t really

floor _ challenging ar all,”
Vancouver, British Columbia

“Don't hide them in tight

places that we can’t get into—
behind the computer or

fridge.”

Fallon 7,

ES Oe
_all the things under there.” __

- Winnipeg, Manitoba -










Building a Community Of
Life Savers.

Olympic First aid
Services

First Aid / CPR
Courses

emergency First Aid Course
eStandard First Aid course

e Residential Care

e Automatic External Defibrillator Course

eCPR Recertification's

www.olympictrstaid.com



First Aid Services



Olympic First Aid Services
Office (604) 420 - 1748
www.olympicfirstaid.ca











Introducing...2

Kelly Parry
News Editor



Until this year, young urban couples had no
one to turn to when seeking answers to life's
biggest questions. Where would advertisers
including Mazda, Toyota, Diesel, Royal
Doulton, Wedgwood, Ralph Lauren, and
Tommy Hilfiger, find this young market.
Thanks to Diane Hall and Neil Morton,
readers and advertisers now have a new
home.

This new Canadian focused magazine,
simply called 2, is the only lifestyle publica-
tion catering to the needs and interests of 25-
to 34-year-old men and women entering life
partnerships and forming new households.

“2 is smart, sexy, voyeuristic, irreverent,
and gender neutral—clearly reflecting the
sensibility of today’s generation of young
couples,” says publisher Diane Hall.

Neil Morton, former editor-in-chief of the

http://www.otherpress.ca

acclaimed Shift magazine, is editor-in-chief
of 2. Thirty-three years old and married with
two young daughters, Morton is well aware
of the attitudes and interests of today’s
media-savvy young couples. “We've brought
together Canada’s finest writers, photogra-
phers, and illustrators to cover sex, travel,
careers, sports, personal finance, parenting,
pop culture, food, and wine—all areas perti-
nent to the lives of young couples,” he says.
Articles in the premiere issue include 15
excellent couple adventures, Jamie Oliver's
food secrets for couples, nine best CDs to get
it on, tips for first-time homebuyers, and
advice columns by such experts as a head-
hunter, plastic surgeon and decor specialist.
2 magazine is distributed on newsstands,
by subscription, at consumer lifestyle shows,
and to couples registered with the Hudson's
Bay Company gift registry. Published quar-

terly, 2’s next issues will come out in June,

September, and November.

e Page 5




File




Aipril 7, 2004

News e¢ the other press ©



Rude Canadians?







Kelly Parry
News Editor

Calling Canadians rude is like
calling Americans shy. It’s an
affront to all things Canadian.
Macleans, Canada’s national
weekly newspaper, is shatter-
ing the myth of the polite,
quiet, and accommodating
Canadian.

Maclean’s national affairs
correspondent Charlie Gillis
categorizes eight types of
boorish Canadian behaviour;
Thumb People, E-tards, Cell-
heads, Potheads, Number-
oners, Tattoo Victims, Real-
time film critics, and VIP
Parkers.

Gillis suggests that technol-
ogy has allowed Canadians to
become ruder, with palm
pilots, list serves, and cell
phones making users dismiss

their family and friends to
take calls, answer meaningless
mail messages, and annoy
people with tinny sounding
cell phone songs.

However, some boorish
traits cannot be attributed to
just Canadians. People who
criticize movies in the theater
while others are trying to
watch are an_ international
epidemic. Tattoo Victims, can
simply be a cultural phenom-
ena that doesn’t necessarily
make tattoos a rude action,
just a matter of taste. Should
marijuana be decriminalized
in the next year, then
Potheads will be as common-
place as Airheads.

Is “flipping the bird” always
rude? No, not when you are
dealing with a VIP parker
who parks diagonally across
three spaces just to protect his

Top Ten Places Not
to Hide Easter Eggs

Laura Secord Press Release

Having been a part of
Canadian Easter traditions for
more the 90 years, Laura
Secord knows a thing or two
about chocolate eggs and the
traditional Easter egg hunt. In
an effort to assist the Easter
Bunny in making this year’s
festivities go as smoothly as
possible, Laura Secord went
to Canada’s true egg hunting
experts for advice on where
not to hide Easter eggs.

To gather the necessary
information, the chocolatier

conducted interviews with “Or

Canadian Easter “Eggsperts,”
aged four to nine years old,
asking them where are the
best and worst places to hide
Easter eggs.

“To ensure we were getting

Laura Secord’s Top Ten
Places Not To Hide Easter

Eggs

“Behind delicate stuff like
Mom's vases or on the rim of
light bulbs.”

Mark 9, Chester, Nova Scotia

“My Poppy's smelly fishing
boat.”

an honest response on thisegg “N

hiding issue, we felt. it was

ee
necessary to consult our core _

consumers,” said
Thompson, Vice President of

Marketing for Laura Secord. —

“It is our hope that this infor-
mation will help to better pre-

pare the Easter Bunny for this

year’s Easter egg hunt.”



Ellen a )

iy

or her precious high-priced
cars.

What some people see as
rude, others see as a right to
self-expression. If you are ever
charged with behaving like a
rude Canadian, know that
you have just joined the ranks
of Pierre Trudeau and Ralph
Klein. Tell people that you are
not rude, just a technological-
ly open, cultural critic, and
body artist with a really nice
car.

If you have been a victim of
unsubstantiated, random rude-
ness, let the world, or at least
Canada know. Maclean’, is
looking for stories that spot-
light the rude things
Canadians do to one another.
Send your stories to
website@macleans.ca.

Madison 7,
Saskatoon, Saskatchewan

“Just make sure my dog can’t
get them first.”

Morgan 8,
Montreal, Quebec

“I would keep them out of the
dryer vent—the lint is very
messy.”

Mia 4,

Campbellville, Ontario

“Please don’t put them out on
a table because that isn’t really

floor _ challenging ar all,”
Vancouver, British Columbia

“Don't hide them in tight

places that we can’t get into—
behind the computer or

fridge.”

Fallon 7,

ES Oe
_all the things under there.” __

- Winnipeg, Manitoba -










Building a Community Of
Life Savers.

Olympic First aid
Services

First Aid / CPR
Courses

emergency First Aid Course
eStandard First Aid course

e Residential Care

e Automatic External Defibrillator Course

eCPR Recertification's

www.olympictrstaid.com



First Aid Services



Olympic First Aid Services
Office (604) 420 - 1748
www.olympicfirstaid.ca











Introducing...2

Kelly Parry
News Editor



Until this year, young urban couples had no
one to turn to when seeking answers to life's
biggest questions. Where would advertisers
including Mazda, Toyota, Diesel, Royal
Doulton, Wedgwood, Ralph Lauren, and
Tommy Hilfiger, find this young market.
Thanks to Diane Hall and Neil Morton,
readers and advertisers now have a new
home.

This new Canadian focused magazine,
simply called 2, is the only lifestyle publica-
tion catering to the needs and interests of 25-
to 34-year-old men and women entering life
partnerships and forming new households.

“2 is smart, sexy, voyeuristic, irreverent,
and gender neutral—clearly reflecting the
sensibility of today’s generation of young
couples,” says publisher Diane Hall.

Neil Morton, former editor-in-chief of the

http://www.otherpress.ca

acclaimed Shift magazine, is editor-in-chief
of 2. Thirty-three years old and married with
two young daughters, Morton is well aware
of the attitudes and interests of today’s
media-savvy young couples. “We've brought
together Canada’s finest writers, photogra-
phers, and illustrators to cover sex, travel,
careers, sports, personal finance, parenting,
pop culture, food, and wine—all areas perti-
nent to the lives of young couples,” he says.
Articles in the premiere issue include 15
excellent couple adventures, Jamie Oliver's
food secrets for couples, nine best CDs to get
it on, tips for first-time homebuyers, and
advice columns by such experts as a head-
hunter, plastic surgeon and decor specialist.
2 magazine is distributed on newsstands,
by subscription, at consumer lifestyle shows,
and to couples registered with the Hudson's
Bay Company gift registry. Published quar-

terly, 2’s next issues will come out in June,

September, and November.

e Page 5




Edited Text




Aipril 7, 2004

News e¢ the other press ©



Rude Canadians?







Kelly Parry
News Editor

Calling Canadians rude is like
calling Americans shy. It’s an
affront to all things Canadian.
Macleans, Canada’s national
weekly newspaper, is shatter-
ing the myth of the polite,
quiet, and accommodating
Canadian.

Maclean’s national affairs
correspondent Charlie Gillis
categorizes eight types of
boorish Canadian behaviour;
Thumb People, E-tards, Cell-
heads, Potheads, Number-
oners, Tattoo Victims, Real-
time film critics, and VIP
Parkers.

Gillis suggests that technol-
ogy has allowed Canadians to
become ruder, with palm
pilots, list serves, and cell
phones making users dismiss

their family and friends to
take calls, answer meaningless
mail messages, and annoy
people with tinny sounding
cell phone songs.

However, some boorish
traits cannot be attributed to
just Canadians. People who
criticize movies in the theater
while others are trying to
watch are an_ international
epidemic. Tattoo Victims, can
simply be a cultural phenom-
ena that doesn’t necessarily
make tattoos a rude action,
just a matter of taste. Should
marijuana be decriminalized
in the next year, then
Potheads will be as common-
place as Airheads.

Is “flipping the bird” always
rude? No, not when you are
dealing with a VIP parker
who parks diagonally across
three spaces just to protect his

Top Ten Places Not
to Hide Easter Eggs

Laura Secord Press Release

Having been a part of
Canadian Easter traditions for
more the 90 years, Laura
Secord knows a thing or two
about chocolate eggs and the
traditional Easter egg hunt. In
an effort to assist the Easter
Bunny in making this year’s
festivities go as smoothly as
possible, Laura Secord went
to Canada’s true egg hunting
experts for advice on where
not to hide Easter eggs.

To gather the necessary
information, the chocolatier

conducted interviews with “Or

Canadian Easter “Eggsperts,”
aged four to nine years old,
asking them where are the
best and worst places to hide
Easter eggs.

“To ensure we were getting

Laura Secord’s Top Ten
Places Not To Hide Easter

Eggs

“Behind delicate stuff like
Mom's vases or on the rim of
light bulbs.”

Mark 9, Chester, Nova Scotia

“My Poppy's smelly fishing
boat.”

an honest response on thisegg “N

hiding issue, we felt. it was

ee
necessary to consult our core _

consumers,” said
Thompson, Vice President of

Marketing for Laura Secord. —

“It is our hope that this infor-
mation will help to better pre-

pare the Easter Bunny for this

year’s Easter egg hunt.”



Ellen a )

iy

or her precious high-priced
cars.

What some people see as
rude, others see as a right to
self-expression. If you are ever
charged with behaving like a
rude Canadian, know that
you have just joined the ranks
of Pierre Trudeau and Ralph
Klein. Tell people that you are
not rude, just a technological-
ly open, cultural critic, and
body artist with a really nice
car.

If you have been a victim of
unsubstantiated, random rude-
ness, let the world, or at least
Canada know. Maclean’, is
looking for stories that spot-
light the rude things
Canadians do to one another.
Send your stories to
website@macleans.ca.

Madison 7,
Saskatoon, Saskatchewan

“Just make sure my dog can’t
get them first.”

Morgan 8,
Montreal, Quebec

“I would keep them out of the
dryer vent—the lint is very
messy.”

Mia 4,

Campbellville, Ontario

“Please don’t put them out on
a table because that isn’t really

floor _ challenging ar all,”
Vancouver, British Columbia

“Don't hide them in tight

places that we can’t get into—
behind the computer or

fridge.”

Fallon 7,

ES Oe
_all the things under there.” __

- Winnipeg, Manitoba -










Building a Community Of
Life Savers.

Olympic First aid
Services

First Aid / CPR
Courses

emergency First Aid Course
eStandard First Aid course

e Residential Care

e Automatic External Defibrillator Course

eCPR Recertification's

www.olympictrstaid.com



First Aid Services



Olympic First Aid Services
Office (604) 420 - 1748
www.olympicfirstaid.ca











Introducing...2

Kelly Parry
News Editor



Until this year, young urban couples had no
one to turn to when seeking answers to life's
biggest questions. Where would advertisers
including Mazda, Toyota, Diesel, Royal
Doulton, Wedgwood, Ralph Lauren, and
Tommy Hilfiger, find this young market.
Thanks to Diane Hall and Neil Morton,
readers and advertisers now have a new
home.

This new Canadian focused magazine,
simply called 2, is the only lifestyle publica-
tion catering to the needs and interests of 25-
to 34-year-old men and women entering life
partnerships and forming new households.

“2 is smart, sexy, voyeuristic, irreverent,
and gender neutral—clearly reflecting the
sensibility of today’s generation of young
couples,” says publisher Diane Hall.

Neil Morton, former editor-in-chief of the

http://www.otherpress.ca

acclaimed Shift magazine, is editor-in-chief
of 2. Thirty-three years old and married with
two young daughters, Morton is well aware
of the attitudes and interests of today’s
media-savvy young couples. “We've brought
together Canada’s finest writers, photogra-
phers, and illustrators to cover sex, travel,
careers, sports, personal finance, parenting,
pop culture, food, and wine—all areas perti-
nent to the lives of young couples,” he says.
Articles in the premiere issue include 15
excellent couple adventures, Jamie Oliver's
food secrets for couples, nine best CDs to get
it on, tips for first-time homebuyers, and
advice columns by such experts as a head-
hunter, plastic surgeon and decor specialist.
2 magazine is distributed on newsstands,
by subscription, at consumer lifestyle shows,
and to couples registered with the Hudson's
Bay Company gift registry. Published quar-

terly, 2’s next issues will come out in June,

September, and November.

e Page 5




File




Aipril 7, 2004

News e¢ the other press ©



Rude Canadians?







Kelly Parry
News Editor

Calling Canadians rude is like
calling Americans shy. It’s an
affront to all things Canadian.
Macleans, Canada’s national
weekly newspaper, is shatter-
ing the myth of the polite,
quiet, and accommodating
Canadian.

Maclean’s national affairs
correspondent Charlie Gillis
categorizes eight types of
boorish Canadian behaviour;
Thumb People, E-tards, Cell-
heads, Potheads, Number-
oners, Tattoo Victims, Real-
time film critics, and VIP
Parkers.

Gillis suggests that technol-
ogy has allowed Canadians to
become ruder, with palm
pilots, list serves, and cell
phones making users dismiss

their family and friends to
take calls, answer meaningless
mail messages, and annoy
people with tinny sounding
cell phone songs.

However, some boorish
traits cannot be attributed to
just Canadians. People who
criticize movies in the theater
while others are trying to
watch are an_ international
epidemic. Tattoo Victims, can
simply be a cultural phenom-
ena that doesn’t necessarily
make tattoos a rude action,
just a matter of taste. Should
marijuana be decriminalized
in the next year, then
Potheads will be as common-
place as Airheads.

Is “flipping the bird” always
rude? No, not when you are
dealing with a VIP parker
who parks diagonally across
three spaces just to protect his

Top Ten Places Not
to Hide Easter Eggs

Laura Secord Press Release

Having been a part of
Canadian Easter traditions for
more the 90 years, Laura
Secord knows a thing or two
about chocolate eggs and the
traditional Easter egg hunt. In
an effort to assist the Easter
Bunny in making this year’s
festivities go as smoothly as
possible, Laura Secord went
to Canada’s true egg hunting
experts for advice on where
not to hide Easter eggs.

To gather the necessary
information, the chocolatier

conducted interviews with “Or

Canadian Easter “Eggsperts,”
aged four to nine years old,
asking them where are the
best and worst places to hide
Easter eggs.

“To ensure we were getting

Laura Secord’s Top Ten
Places Not To Hide Easter

Eggs

“Behind delicate stuff like
Mom's vases or on the rim of
light bulbs.”

Mark 9, Chester, Nova Scotia

“My Poppy's smelly fishing
boat.”

an honest response on thisegg “N

hiding issue, we felt. it was

ee
necessary to consult our core _

consumers,” said
Thompson, Vice President of

Marketing for Laura Secord. —

“It is our hope that this infor-
mation will help to better pre-

pare the Easter Bunny for this

year’s Easter egg hunt.”



Ellen a )

iy

or her precious high-priced
cars.

What some people see as
rude, others see as a right to
self-expression. If you are ever
charged with behaving like a
rude Canadian, know that
you have just joined the ranks
of Pierre Trudeau and Ralph
Klein. Tell people that you are
not rude, just a technological-
ly open, cultural critic, and
body artist with a really nice
car.

If you have been a victim of
unsubstantiated, random rude-
ness, let the world, or at least
Canada know. Maclean’, is
looking for stories that spot-
light the rude things
Canadians do to one another.
Send your stories to
website@macleans.ca.

Madison 7,
Saskatoon, Saskatchewan

“Just make sure my dog can’t
get them first.”

Morgan 8,
Montreal, Quebec

“I would keep them out of the
dryer vent—the lint is very
messy.”

Mia 4,

Campbellville, Ontario

“Please don’t put them out on
a table because that isn’t really

floor _ challenging ar all,”
Vancouver, British Columbia

“Don't hide them in tight

places that we can’t get into—
behind the computer or

fridge.”

Fallon 7,

ES Oe
_all the things under there.” __

- Winnipeg, Manitoba -










Building a Community Of
Life Savers.

Olympic First aid
Services

First Aid / CPR
Courses

emergency First Aid Course
eStandard First Aid course

e Residential Care

e Automatic External Defibrillator Course

eCPR Recertification's

www.olympictrstaid.com



First Aid Services



Olympic First Aid Services
Office (604) 420 - 1748
www.olympicfirstaid.ca











Introducing...2

Kelly Parry
News Editor



Until this year, young urban couples had no
one to turn to when seeking answers to life's
biggest questions. Where would advertisers
including Mazda, Toyota, Diesel, Royal
Doulton, Wedgwood, Ralph Lauren, and
Tommy Hilfiger, find this young market.
Thanks to Diane Hall and Neil Morton,
readers and advertisers now have a new
home.

This new Canadian focused magazine,
simply called 2, is the only lifestyle publica-
tion catering to the needs and interests of 25-
to 34-year-old men and women entering life
partnerships and forming new households.

“2 is smart, sexy, voyeuristic, irreverent,
and gender neutral—clearly reflecting the
sensibility of today’s generation of young
couples,” says publisher Diane Hall.

Neil Morton, former editor-in-chief of the

http://www.otherpress.ca

acclaimed Shift magazine, is editor-in-chief
of 2. Thirty-three years old and married with
two young daughters, Morton is well aware
of the attitudes and interests of today’s
media-savvy young couples. “We've brought
together Canada’s finest writers, photogra-
phers, and illustrators to cover sex, travel,
careers, sports, personal finance, parenting,
pop culture, food, and wine—all areas perti-
nent to the lives of young couples,” he says.
Articles in the premiere issue include 15
excellent couple adventures, Jamie Oliver's
food secrets for couples, nine best CDs to get
it on, tips for first-time homebuyers, and
advice columns by such experts as a head-
hunter, plastic surgeon and decor specialist.
2 magazine is distributed on newsstands,
by subscription, at consumer lifestyle shows,
and to couples registered with the Hudson's
Bay Company gift registry. Published quar-

terly, 2’s next issues will come out in June,

September, and November.

e Page 5




Edited Text




Aipril 7, 2004

News e¢ the other press ©



Rude Canadians?







Kelly Parry
News Editor

Calling Canadians rude is like
calling Americans shy. It’s an
affront to all things Canadian.
Macleans, Canada’s national
weekly newspaper, is shatter-
ing the myth of the polite,
quiet, and accommodating
Canadian.

Maclean’s national affairs
correspondent Charlie Gillis
categorizes eight types of
boorish Canadian behaviour;
Thumb People, E-tards, Cell-
heads, Potheads, Number-
oners, Tattoo Victims, Real-
time film critics, and VIP
Parkers.

Gillis suggests that technol-
ogy has allowed Canadians to
become ruder, with palm
pilots, list serves, and cell
phones making users dismiss

their family and friends to
take calls, answer meaningless
mail messages, and annoy
people with tinny sounding
cell phone songs.

However, some boorish
traits cannot be attributed to
just Canadians. People who
criticize movies in the theater
while others are trying to
watch are an_ international
epidemic. Tattoo Victims, can
simply be a cultural phenom-
ena that doesn’t necessarily
make tattoos a rude action,
just a matter of taste. Should
marijuana be decriminalized
in the next year, then
Potheads will be as common-
place as Airheads.

Is “flipping the bird” always
rude? No, not when you are
dealing with a VIP parker
who parks diagonally across
three spaces just to protect his

Top Ten Places Not
to Hide Easter Eggs

Laura Secord Press Release

Having been a part of
Canadian Easter traditions for
more the 90 years, Laura
Secord knows a thing or two
about chocolate eggs and the
traditional Easter egg hunt. In
an effort to assist the Easter
Bunny in making this year’s
festivities go as smoothly as
possible, Laura Secord went
to Canada’s true egg hunting
experts for advice on where
not to hide Easter eggs.

To gather the necessary
information, the chocolatier

conducted interviews with “Or

Canadian Easter “Eggsperts,”
aged four to nine years old,
asking them where are the
best and worst places to hide
Easter eggs.

“To ensure we were getting

Laura Secord’s Top Ten
Places Not To Hide Easter

Eggs

“Behind delicate stuff like
Mom's vases or on the rim of
light bulbs.”

Mark 9, Chester, Nova Scotia

“My Poppy's smelly fishing
boat.”

an honest response on thisegg “N

hiding issue, we felt. it was

ee
necessary to consult our core _

consumers,” said
Thompson, Vice President of

Marketing for Laura Secord. —

“It is our hope that this infor-
mation will help to better pre-

pare the Easter Bunny for this

year’s Easter egg hunt.”



Ellen a )

iy

or her precious high-priced
cars.

What some people see as
rude, others see as a right to
self-expression. If you are ever
charged with behaving like a
rude Canadian, know that
you have just joined the ranks
of Pierre Trudeau and Ralph
Klein. Tell people that you are
not rude, just a technological-
ly open, cultural critic, and
body artist with a really nice
car.

If you have been a victim of
unsubstantiated, random rude-
ness, let the world, or at least
Canada know. Maclean’, is
looking for stories that spot-
light the rude things
Canadians do to one another.
Send your stories to
website@macleans.ca.

Madison 7,
Saskatoon, Saskatchewan

“Just make sure my dog can’t
get them first.”

Morgan 8,
Montreal, Quebec

“I would keep them out of the
dryer vent—the lint is very
messy.”

Mia 4,

Campbellville, Ontario

“Please don’t put them out on
a table because that isn’t really

floor _ challenging ar all,”
Vancouver, British Columbia

“Don't hide them in tight

places that we can’t get into—
behind the computer or

fridge.”

Fallon 7,

ES Oe
_all the things under there.” __

- Winnipeg, Manitoba -










Building a Community Of
Life Savers.

Olympic First aid
Services

First Aid / CPR
Courses

emergency First Aid Course
eStandard First Aid course

e Residential Care

e Automatic External Defibrillator Course

eCPR Recertification's

www.olympictrstaid.com



First Aid Services



Olympic First Aid Services
Office (604) 420 - 1748
www.olympicfirstaid.ca











Introducing...2

Kelly Parry
News Editor



Until this year, young urban couples had no
one to turn to when seeking answers to life's
biggest questions. Where would advertisers
including Mazda, Toyota, Diesel, Royal
Doulton, Wedgwood, Ralph Lauren, and
Tommy Hilfiger, find this young market.
Thanks to Diane Hall and Neil Morton,
readers and advertisers now have a new
home.

This new Canadian focused magazine,
simply called 2, is the only lifestyle publica-
tion catering to the needs and interests of 25-
to 34-year-old men and women entering life
partnerships and forming new households.

“2 is smart, sexy, voyeuristic, irreverent,
and gender neutral—clearly reflecting the
sensibility of today’s generation of young
couples,” says publisher Diane Hall.

Neil Morton, former editor-in-chief of the

http://www.otherpress.ca

acclaimed Shift magazine, is editor-in-chief
of 2. Thirty-three years old and married with
two young daughters, Morton is well aware
of the attitudes and interests of today’s
media-savvy young couples. “We've brought
together Canada’s finest writers, photogra-
phers, and illustrators to cover sex, travel,
careers, sports, personal finance, parenting,
pop culture, food, and wine—all areas perti-
nent to the lives of young couples,” he says.
Articles in the premiere issue include 15
excellent couple adventures, Jamie Oliver's
food secrets for couples, nine best CDs to get
it on, tips for first-time homebuyers, and
advice columns by such experts as a head-
hunter, plastic surgeon and decor specialist.
2 magazine is distributed on newsstands,
by subscription, at consumer lifestyle shows,
and to couples registered with the Hudson's
Bay Company gift registry. Published quar-

terly, 2’s next issues will come out in June,

September, and November.

e Page 5




File




Aipril 7, 2004

News e¢ the other press ©



Rude Canadians?







Kelly Parry
News Editor

Calling Canadians rude is like
calling Americans shy. It’s an
affront to all things Canadian.
Macleans, Canada’s national
weekly newspaper, is shatter-
ing the myth of the polite,
quiet, and accommodating
Canadian.

Maclean’s national affairs
correspondent Charlie Gillis
categorizes eight types of
boorish Canadian behaviour;
Thumb People, E-tards, Cell-
heads, Potheads, Number-
oners, Tattoo Victims, Real-
time film critics, and VIP
Parkers.

Gillis suggests that technol-
ogy has allowed Canadians to
become ruder, with palm
pilots, list serves, and cell
phones making users dismiss

their family and friends to
take calls, answer meaningless
mail messages, and annoy
people with tinny sounding
cell phone songs.

However, some boorish
traits cannot be attributed to
just Canadians. People who
criticize movies in the theater
while others are trying to
watch are an_ international
epidemic. Tattoo Victims, can
simply be a cultural phenom-
ena that doesn’t necessarily
make tattoos a rude action,
just a matter of taste. Should
marijuana be decriminalized
in the next year, then
Potheads will be as common-
place as Airheads.

Is “flipping the bird” always
rude? No, not when you are
dealing with a VIP parker
who parks diagonally across
three spaces just to protect his

Top Ten Places Not
to Hide Easter Eggs

Laura Secord Press Release

Having been a part of
Canadian Easter traditions for
more the 90 years, Laura
Secord knows a thing or two
about chocolate eggs and the
traditional Easter egg hunt. In
an effort to assist the Easter
Bunny in making this year’s
festivities go as smoothly as
possible, Laura Secord went
to Canada’s true egg hunting
experts for advice on where
not to hide Easter eggs.

To gather the necessary
information, the chocolatier

conducted interviews with “Or

Canadian Easter “Eggsperts,”
aged four to nine years old,
asking them where are the
best and worst places to hide
Easter eggs.

“To ensure we were getting

Laura Secord’s Top Ten
Places Not To Hide Easter

Eggs

“Behind delicate stuff like
Mom's vases or on the rim of
light bulbs.”

Mark 9, Chester, Nova Scotia

“My Poppy's smelly fishing
boat.”

an honest response on thisegg “N

hiding issue, we felt. it was

ee
necessary to consult our core _

consumers,” said
Thompson, Vice President of

Marketing for Laura Secord. —

“It is our hope that this infor-
mation will help to better pre-

pare the Easter Bunny for this

year’s Easter egg hunt.”



Ellen a )

iy

or her precious high-priced
cars.

What some people see as
rude, others see as a right to
self-expression. If you are ever
charged with behaving like a
rude Canadian, know that
you have just joined the ranks
of Pierre Trudeau and Ralph
Klein. Tell people that you are
not rude, just a technological-
ly open, cultural critic, and
body artist with a really nice
car.

If you have been a victim of
unsubstantiated, random rude-
ness, let the world, or at least
Canada know. Maclean’, is
looking for stories that spot-
light the rude things
Canadians do to one another.
Send your stories to
website@macleans.ca.

Madison 7,
Saskatoon, Saskatchewan

“Just make sure my dog can’t
get them first.”

Morgan 8,
Montreal, Quebec

“I would keep them out of the
dryer vent—the lint is very
messy.”

Mia 4,

Campbellville, Ontario

“Please don’t put them out on
a table because that isn’t really

floor _ challenging ar all,”
Vancouver, British Columbia

“Don't hide them in tight

places that we can’t get into—
behind the computer or

fridge.”

Fallon 7,

ES Oe
_all the things under there.” __

- Winnipeg, Manitoba -










Building a Community Of
Life Savers.

Olympic First aid
Services

First Aid / CPR
Courses

emergency First Aid Course
eStandard First Aid course

e Residential Care

e Automatic External Defibrillator Course

eCPR Recertification's

www.olympictrstaid.com



First Aid Services



Olympic First Aid Services
Office (604) 420 - 1748
www.olympicfirstaid.ca











Introducing...2

Kelly Parry
News Editor



Until this year, young urban couples had no
one to turn to when seeking answers to life's
biggest questions. Where would advertisers
including Mazda, Toyota, Diesel, Royal
Doulton, Wedgwood, Ralph Lauren, and
Tommy Hilfiger, find this young market.
Thanks to Diane Hall and Neil Morton,
readers and advertisers now have a new
home.

This new Canadian focused magazine,
simply called 2, is the only lifestyle publica-
tion catering to the needs and interests of 25-
to 34-year-old men and women entering life
partnerships and forming new households.

“2 is smart, sexy, voyeuristic, irreverent,
and gender neutral—clearly reflecting the
sensibility of today’s generation of young
couples,” says publisher Diane Hall.

Neil Morton, former editor-in-chief of the

http://www.otherpress.ca

acclaimed Shift magazine, is editor-in-chief
of 2. Thirty-three years old and married with
two young daughters, Morton is well aware
of the attitudes and interests of today’s
media-savvy young couples. “We've brought
together Canada’s finest writers, photogra-
phers, and illustrators to cover sex, travel,
careers, sports, personal finance, parenting,
pop culture, food, and wine—all areas perti-
nent to the lives of young couples,” he says.
Articles in the premiere issue include 15
excellent couple adventures, Jamie Oliver's
food secrets for couples, nine best CDs to get
it on, tips for first-time homebuyers, and
advice columns by such experts as a head-
hunter, plastic surgeon and decor specialist.
2 magazine is distributed on newsstands,
by subscription, at consumer lifestyle shows,
and to couples registered with the Hudson's
Bay Company gift registry. Published quar-

terly, 2’s next issues will come out in June,

September, and November.

e Page 5




Edited Text




Aipril 7, 2004

News e¢ the other press ©



Rude Canadians?







Kelly Parry
News Editor

Calling Canadians rude is like
calling Americans shy. It’s an
affront to all things Canadian.
Macleans, Canada’s national
weekly newspaper, is shatter-
ing the myth of the polite,
quiet, and accommodating
Canadian.

Maclean’s national affairs
correspondent Charlie Gillis
categorizes eight types of
boorish Canadian behaviour;
Thumb People, E-tards, Cell-
heads, Potheads, Number-
oners, Tattoo Victims, Real-
time film critics, and VIP
Parkers.

Gillis suggests that technol-
ogy has allowed Canadians to
become ruder, with palm
pilots, list serves, and cell
phones making users dismiss

their family and friends to
take calls, answer meaningless
mail messages, and annoy
people with tinny sounding
cell phone songs.

However, some boorish
traits cannot be attributed to
just Canadians. People who
criticize movies in the theater
while others are trying to
watch are an_ international
epidemic. Tattoo Victims, can
simply be a cultural phenom-
ena that doesn’t necessarily
make tattoos a rude action,
just a matter of taste. Should
marijuana be decriminalized
in the next year, then
Potheads will be as common-
place as Airheads.

Is “flipping the bird” always
rude? No, not when you are
dealing with a VIP parker
who parks diagonally across
three spaces just to protect his

Top Ten Places Not
to Hide Easter Eggs

Laura Secord Press Release

Having been a part of
Canadian Easter traditions for
more the 90 years, Laura
Secord knows a thing or two
about chocolate eggs and the
traditional Easter egg hunt. In
an effort to assist the Easter
Bunny in making this year’s
festivities go as smoothly as
possible, Laura Secord went
to Canada’s true egg hunting
experts for advice on where
not to hide Easter eggs.

To gather the necessary
information, the chocolatier

conducted interviews with “Or

Canadian Easter “Eggsperts,”
aged four to nine years old,
asking them where are the
best and worst places to hide
Easter eggs.

“To ensure we were getting

Laura Secord’s Top Ten
Places Not To Hide Easter

Eggs

“Behind delicate stuff like
Mom's vases or on the rim of
light bulbs.”

Mark 9, Chester, Nova Scotia

“My Poppy's smelly fishing
boat.”

an honest response on thisegg “N

hiding issue, we felt. it was

ee
necessary to consult our core _

consumers,” said
Thompson, Vice President of

Marketing for Laura Secord. —

“It is our hope that this infor-
mation will help to better pre-

pare the Easter Bunny for this

year’s Easter egg hunt.”



Ellen a )

iy

or her precious high-priced
cars.

What some people see as
rude, others see as a right to
self-expression. If you are ever
charged with behaving like a
rude Canadian, know that
you have just joined the ranks
of Pierre Trudeau and Ralph
Klein. Tell people that you are
not rude, just a technological-
ly open, cultural critic, and
body artist with a really nice
car.

If you have been a victim of
unsubstantiated, random rude-
ness, let the world, or at least
Canada know. Maclean’, is
looking for stories that spot-
light the rude things
Canadians do to one another.
Send your stories to
website@macleans.ca.

Madison 7,
Saskatoon, Saskatchewan

“Just make sure my dog can’t
get them first.”

Morgan 8,
Montreal, Quebec

“I would keep them out of the
dryer vent—the lint is very
messy.”

Mia 4,

Campbellville, Ontario

“Please don’t put them out on
a table because that isn’t really

floor _ challenging ar all,”
Vancouver, British Columbia

“Don't hide them in tight

places that we can’t get into—
behind the computer or

fridge.”

Fallon 7,

ES Oe
_all the things under there.” __

- Winnipeg, Manitoba -










Building a Community Of
Life Savers.

Olympic First aid
Services

First Aid / CPR
Courses

emergency First Aid Course
eStandard First Aid course

e Residential Care

e Automatic External Defibrillator Course

eCPR Recertification's

www.olympictrstaid.com



First Aid Services



Olympic First Aid Services
Office (604) 420 - 1748
www.olympicfirstaid.ca











Introducing...2

Kelly Parry
News Editor



Until this year, young urban couples had no
one to turn to when seeking answers to life's
biggest questions. Where would advertisers
including Mazda, Toyota, Diesel, Royal
Doulton, Wedgwood, Ralph Lauren, and
Tommy Hilfiger, find this young market.
Thanks to Diane Hall and Neil Morton,
readers and advertisers now have a new
home.

This new Canadian focused magazine,
simply called 2, is the only lifestyle publica-
tion catering to the needs and interests of 25-
to 34-year-old men and women entering life
partnerships and forming new households.

“2 is smart, sexy, voyeuristic, irreverent,
and gender neutral—clearly reflecting the
sensibility of today’s generation of young
couples,” says publisher Diane Hall.

Neil Morton, former editor-in-chief of the

http://www.otherpress.ca

acclaimed Shift magazine, is editor-in-chief
of 2. Thirty-three years old and married with
two young daughters, Morton is well aware
of the attitudes and interests of today’s
media-savvy young couples. “We've brought
together Canada’s finest writers, photogra-
phers, and illustrators to cover sex, travel,
careers, sports, personal finance, parenting,
pop culture, food, and wine—all areas perti-
nent to the lives of young couples,” he says.
Articles in the premiere issue include 15
excellent couple adventures, Jamie Oliver's
food secrets for couples, nine best CDs to get
it on, tips for first-time homebuyers, and
advice columns by such experts as a head-
hunter, plastic surgeon and decor specialist.
2 magazine is distributed on newsstands,
by subscription, at consumer lifestyle shows,
and to couples registered with the Hudson's
Bay Company gift registry. Published quar-

terly, 2’s next issues will come out in June,

September, and November.

e Page 5




Cite this

“OtherPress2004April7(AfterVol30No11).Pdf-5”. The Other Press, April 7, 2004. Accessed August 28, 2025. Handle placeholder.

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