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Public relations case studies: Strategies & actions

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Schechter, S. (éd.). (2023). Public relations case studies: Strategies & actions. BCcampus Open Education Pressbooks. https://pressbooks.bccampus.ca/prcasestudies/

Description

Details
Editor(s)

Schechter, Sam

Title

Public relations case studies: Strategies & actions

Publication Type

book

Date issued

2023

Abstract

Public Relations Case Studies: Strategies & Actions provides students with real-world PR case studies. The case studies explore PR dilemmas and campaigns in a variety of sectors and circumstances. The book offers learning opportunities about audience analysis, campaign planning, strategy, tactics, message development, media relations, and crisis communications for the PR practitioners of today and the future.

Full Text / URL

https://pressbooks.bccampus.ca/prcasestudies/

Publication note

Published. This PDF is a representation of the book as at May, 2023. The online version may have been updated and includes interactive components. For the most recent interactive version, please visit the online book linked in this record.

Subject(s)

Public relations--Case studies
Industrial publicity--Case studies
Strategic planning--Case studies
Open Textbooks (Douglas College)

Language

English

Publisher

BCcampus Open Education Pressbooks

Place of Publication

British Columbia

Use rights

http://rightsstatements.org/vocab/InC-EDU/1.0/
© Author.
http://creativecommons.org/licenses/by-nc/4.0/